How We Began - Who We Are

Tyrol is a family owned specialty outdoor store selling quality gear by an experienced and knowledgeable staff. It was started in 1965 by Jerry & Barb Schliep in a small space on Historic 3rd St. in Rochester, MN. After four years the ski shop outgrew its space and moved to its current site on 2nd St. In 2003 the store was purchased by their daughter and son-in-law, Kristin & Robb Welch. Tyrol has always been known for its quality brands, large selection and customer service. The Tyrol staff is more interested in establishing long term customers than in today's sale. We love to see people get outdoors and recreate. We are proud that we have helped Rochester "gear up" for the outdoors for almost 50 years. For many local families, Tyrol is a tradition.

We support companies that promote sustainability and environmental awareness. Some products we carry are made from recycled materials, or from organic fibers. We know that people who like to get outdoors want to protect the outdoors. Many companies that we carry give a percentage of their proceeds to programs that help to protect or replenish the earth's resources. These programs include: 1% for the planet, Nature Bridge, Common Thread Initiative, Leave No Trace, as well as others. See the company websites for more specific information

1965 1965

Jerry Schliep 1965- in his newly opened ski shop.

3rd Street Location 1965

Tyrol Ski Shop 1965 on Historic 3rd ST, downtown Rochester

We give back to the community by supporting local clubs and organizations with similar goals as our own- getting people active in the outdoors.
See "Resources" to find some of our favorite clubs, along with recommended local recreation areas for both summer and winter.

3 Welch Girls 1968

The three Schliep girls 1968- Karen, Monica, Kristin

Mom Dad Rob and I

Barb, Jerry, Robb & Kristin 2003

Mom Dad Steamboat

Jerry & Barb Schliep at Steamboat, CO. 2006

Welch's at Welch

The Welch family skiing 2012

Store Hours

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